This article was previously published in The Forum of Fargo-Moorhead and Inforum.com as part of a content partnership with TAP. View the feature here.
By Lonna Whiting
American Poet Ralph Waldo Emerson said, “All life is an experiment.”
Perhaps not the most profound statement from the man who brought transcendentalism to the forefront of American art in the early-mid 1800s, but it is certainly a prescient quote for our team at The Arts Partnership as we usher in a little experiment this summer.
Evolving with the community
Because The Arts Partnership (TAP) is committed to cultivating community through the arts, we want to extend that philosophy to the ways in which we communicate with you.
We’ve communicated in the same style with you for years. This journalistic approach has served us – and we believe, you – well, but we believe our new community-generated content approach better aligns with how we’re evolving as a community and as an arts-advocacy organization.
Dayna Del Val, TAP’s president and CEO, said, “When we first conceived of this communications role about 10 years ago, the ways that people read and shared news was different than it is today. Each of TAP’s communications people has brought something special to the role, but with Communications Coordinator Ethan Mickelson leaving, we knew we had an exciting opportunity to take the summer and see how we can even better share the stories of the arts in the metro.”
Evolving with the times
More and more, there is a demand for content that drives conversation, rather than providing a passive reading experience. People want to have discussions and exchange ideas with one another on the platforms they prefer to use.
A community-generated content approach allows artists to tell the stories of their own works, their process, inspirations in their own words, through blog posts, videos, Instagram or Facebook posts, or any other medium that maximizes storytelling.
Benefits of community-generated content
At its core, this experiment puts you — our donors, Partners, artists and community members — front and center when it comes to sharing news, ideas, events and all things art.
With a community-generated content approach, it allows artists to tell the stories of their own works, their process, inspirations in their own words, either through a blog post, video, Instagram or Facebook post, or any other medium that maximizes storytelling.
In addition, arts organizations will have a chance to share their work in more creative ways that encourage interaction with community members. This new format will also give our donors a platform to explore myriad ways their support enhances the arts across our region.
Ways to share stories
An example of a piece of content from The Arts Partnership may include video interviews, like one I recently conducted with Minnesota State University’s Craig Ellingson. In it, he candidly shares all the reasons Straw Hat is in for a unique season.
Watch the video. <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/M-YtauCZR0A” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
Interested in becoming a community contributor?
Those who wish to submit a piece of content for possible inclusion in TAP community engagement efforts may do so by submitting content ideas to firstname.lastname@example.org.
Ways to share a story with TAP:
Not all submission will be included in TAP community communications, and we’ll have more details about how to apply and contribute on our blog at www.theartspartnership.net, as well as in subsequent Forum articles.
Let’s see how this goes
Echoing the sentiments of Emerson, that all life is an experiment, we are approaching this content evolution as an experiment as well. We could end up right where we were before, but that’s OK. In the end, what matters most is we continue to deliver art in a way that best serves our community.
To apply to become a community contributor, please contact email@example.com.