‘Symphony of the Soil’ screening and discussion
Monday, October 28, 6:30 – 9:30 p.m.
Fargo Public Library (Main Branch, downtown)
In order to cultivate a little interest in an upcoming screening of the film Symphony of the Soil, some local artists decided to dig into some guerrilla marketing tactics.
Under the leadership of MSUM art and design faculty member Loretta Cantieri, a number of local artists have been spotted around downtown Fargo and Fargo libraries with some eye-popping puppets, contraptions, and takeaways to help communicate the importance of the earth’s soil layer.
“I think the ‘educational’ component is important but secondary to the communication component,” Cantieri said. “The performance builds a bridge for people from different walks of life, ethnicities, and backgrounds to connect and learn together. For me, this is success.”
Cantieri led a group calling itself The Mighty Fun Guys (as in “fungi”) that donned costumes (above) illustrating the importance of roots for water retention. She said passersby often had questions for the performers, which included members of MSUM’s Green Dragons club, and that they got a positive reception overall.
“A fifth grade girl we met just learned about soil in her class at Clara Barton. She was excited to meet the puppets and to experience soil as a fun subject outside school. I call this a success. Environmental issues can be daunting, but remember what one individual can do.”
In addition to the Fun Guy costumes, the performers set up a compost tea soil simulator to illustrate how simple it is to create a nutrient-rich plant food:
They also handed out “cootie catchers” as an informative takeaway:
Cantieri said the Mighty Fun Guys will be outside all three Fargo Public Library branches this Saturday from 11 a.m. to 5 p.m. and may also be walking around downtown Fargo at random times throughout the weekend, depending on the weather.
Images courtesy of Loretta Cantieri.