Awhile ago, I got called by a woman from Skoog Productions in Chicago. She was doing research about some cities that LOFT was opening stores in, and Fargo was one of them. She was directed to The Arts Partnership by Alissa Sorum, marketing director at West Acres (thanks, Alissa!), because the woman had noticed that we were a pretty “artistic” community. I agreed, and we started to talk about how we might form a collaboration to assist them in a uniquely artistic opening for LOFT in the mall.
Cut to this past Thursday. We had Primary Partners Bree Reetz and Carmen Bruhn on hand to sketch shoppers in LOFT clothing, Advocate Partner Green Market catered beautiful hors d’oeuvres and Champagne, there was a DJ, and a photographer to capture it all, and then let’s not forget to mention the gorgeous clothes. LOFT is an outstanding addition to our community for women’s clothing and the store is so warm and inviting. It was fun–really, really fun!
I knew that Bree and Carmen would each provide shoppers with a totally different design, and they did. Every woman who was sketched by one or both of them absolutely adored their sketch and went home feeling special; plus, more often than not, they also went home with a bag of the clothes they were wearing. Maybe we are on to something here!
I want to thank Melissa Skoog for coming from Chicago to take in the evening with us, but I also want to thank LOFT for having the foresight to choose to invest in the communities they are joining. If you look at this issue of ARTSpulse, you will see a big, beautiful, full-page ad right on page two from the brand. LOFT and Skoog Productions really gets what it means to collaborate: that it should be mutually beneficial for everyone involved. This was the first time The Arts Partnership has been involved with a collaboration of this kind, but I am quite certain it won’t be the last.